A Payment Gateway Service – Protecting Your Customers Transactions
Posted by admin | Posted in Credit | Posted on 18-12-2009
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When selling online, it is important that you provide a safe and reliable area for your customers to make transactions. Using a payment gateway is a tremendous asset to your business since it facilitates the payment from the customer to the merchant’s account. Understanding how this works will help you find the right payment gateway service.
The shopping cart is employed prior to the payment gateway kicking in. This function enables customers to load the shopping cart with their products, select sizes, colors, and quantity. The shopping cart server then totals the merchandise and adds taxes and shipping. At this point, the customer will also enter billing and shipping information.
After the shopping cart has been submitted, the payment gateway collects the credit card number, encrypts the information, and sends it to the credit card processor. It will return with a decline or approval of the transaction. This gives a seamless interaction for your customers, as they will not even need to know that the information is being sent over the gateway.
There are three important elements for a payment gateway service. The first thing the gateway does is authorize payments and make sure that the card is good. This will provide a secure link for you, the buyer, and the credit card processor. A payment gateway service can give a response with an average of two seconds.
The payment gateway service will also group the entire day’s transactions and settle them into a single transaction to the merchant bank. Once this has been submitted, it generally takes about two days for the funds to be credited.
Payment gateways also allow the merchant to view transactions, where they can be reviewed or downloaded for quicker processing. For those who use an accounting program, some of these programs are compatible, greatly streamlining reconciling.
A payment gateway doesn’t have a limited number of users. Multiple customers can be making purchases at the same time. It’s like keeping every lane open at the grocery store so there is no waiting.
Payment gateways will also employ fraud screening tools. This will reduce the number of fraudulent transactions from bad cards, and your liability goes down since you don’t store the credit card information. Making legitimate transactions will save time and money.
Spend more time focusing on your business, and find a payment gateway service to take care of the financial end of the transaction. It can only boost your profits.
To learn more about What Are Business Merchant Accounts, visit http://www.MerchantAccountKnowHow.com where you will find all you need to know about merchant accounts. Dianna Yvonne Smith is a business consultant, author and expert in several areas of internet marketing.

